Alain has over 15 years of experience in market research, having worked in global research agencies and in companies as consumer insights, leading both qualitative and quantitative studies.

He is Qualitative Project Leader at Ginger, boutique market research company recognized for its strong strategic skills and willingness to partner with clients in innovative ways to understand consumers, their perceptions and motivations.

Other than graduated in International Business, Alain is a psychoanalysis practitioner since 2020 and is deeply curious about the human psyche and behavior.

His background as a researcher is based on experiences at GfK, Kantar and Ipsos, leading projects for retail, foods, beverages, home care, personal care and QSR companies, such as Mondelez, AB InBev, Reckitt Benckiser, Natura, Magalu and McDonald’s. Further on as consumer insights he worked at Mondelez and Nubank, leading research for innovation, product strategy, brand equity and positioning, market understanding, communication, pricing, loyalty.