Graduated in Social Communication at ESPM, Fernanda entered college with the idea of being creative but was enchanted with research and branding while working at an advertising agency, in the strategic planning department.

As a good Sagittarian who loves to travel and get to know other cultures, Fê went to Madrid after college, where she worked in research for 1 year and where she specialized in Consumer Sociology.

Before joining Ginger, she worked at major institutes such as Ipsos and TNS, and managed national and international projects for major clients. For a few years now, she has become more and more specialized in brand positioning.

In her spare time, Fê has a ceramic studio, where she makes decorative and utilitarian pieces.